Appeal to Wealth

Latin Name

Argumentum ad Crumenam

Other Names

Appeal to povery, argumentum ad lazarum


When you use financial status as an argument even though it is not relevant to the discussion. This can be done in two opposite ways; you can present wealthy people or expensive things as being better, or you can present wealth as a vice by suggesting that poorer people must be more honest or hardworking, or that the wealthy must be corrupt.


Appeal to poverty: Big Pharma makes billions every year. They just want to keep us sick while they make their money.

Appeal to Wealth: This anti-wrinkle cream is really expensive so it must work really well.

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