Deepity

Deepity is a term that was popularized by philosopher Dan Dennet in 2009, although it was coined by the teenage daughter of one of his friends. It refers to a statement that seems profound, but is actually saying something trivial on one level, and meaningless or false on another level.

To the extent that a deepity is true, it is trivial and to the extent that it is profound, it is false. Deepities can deceive when the truthy feeling produced by the trivial interpretation rubs off onto the false interpretation.

Example

Love is just a word.

On a literal level, the statement is true: the word love is a word. But on a deeper metaphorical level, the statement seems to be saying that love is trivial or simple and this is false.

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